We have worked as a team for over 13 years. Gav initially directed music videos, and Gemma was a fine artist. We are interactive specialists with a heritage in ATL advertising. We freelanced at numerous well-respected traditional advertising agencies from 1996 until we joined glue London in 2002. In March 2005 we moved to Agency Republic, where we have reinvigorated the creative department and have overseen its expansion. In February 2007 we became joint Creative Directors of Agency Republic. Republic was named Digital Agency of the Year 2006 by Campaign magazine and Digital Agency of the Year 2008 by Marketing magazine.

Recentish News
+ Campaign The Annual 2009 - Republic is again listed in the Top 10 Digital Ads of the Year
+ Campaign The Annual 2009 - two of our pieces of work are listed in the Top 10 Digital Ads of the Decade
+ Agency Republic is Marketing magazine's runner-up Digital Agency of the Year 2009 and Digital Agency of the Year 2008
+ Campaign School Report 2009 highlights Republic's creativity
+ Gav named by Watford course leader Tony Cullingham as a Top 10 Creative Director

Awards:
Campaign Digital Awards 2006 - Best Automotive +++ Cannes Cyber Lion 2006 - Silver +++ One Show Interactive 2006 - Bronze +++ IAB Creative Showcase Winners May 2006 +++ BIMA 2006 - Best Microsite +++ One of the Top Ten Digital Ads of the Year in Campaign's Annual 2006 +++ One Show Interactive Creative Showcase 2006 +++ Revolution Awards 2007 - Best Automotive +++ Revolution Awards 2007 - Best Website +++ Creative Review - The Annual 2006 - January +++ Favourite Website Awards - Site of the Day +++ Mercedes-Benz Star Awards 2007 - Gold
Quotes:
"Sometimes, when a football team is on fire, it can dominate a game so much that the crowd spontaneously starts to cheer every pass. A-to-S for Mercedes is the online advertising equivalent of this. Interacting with the site makes your mouse hard to put down, and you almost want to applaud each page." - Campaign 15/12/06
"Perfect use of the web. Totally addictive work. The best of it's kind I've seen in a long time.", "I hand it to Agency Republic for redefining car advertising online. We’ve all seen the simulations and the perfect 3D journeys around the perfect product, but "From A-Class to S-Class" is the only work that has translated the ever-progressive Mercedes-Benz technologies into textural and emotional values online. It’s so good it’s like popping bubble wrap. I’d better shut up about this one. I’m continually singing its praises." - Mark Chalmers, StrawberryFrog
Press:
Web Designing (Japan), January 2007 +++ Revolution Magazine, January 2007 +++ Blogs +++ Creative Review The Annual +++ Guidelines For Online Success (Taschen, 2008)
Miscellaneous:
This site is currently being taught on university interaction courses.

Awards:
Winners of the first Financial Times/OpenAd ‘World’s Toughest Briefs’ May 2005 +++ One Show Interactive 2006 - Bronze +++ IAB Creative Showcase Grand Prix - Bronze 2005 +++ IAB Creative Showcase Winners August 2005 +++ Third Sector Excellence Awards 2006 - Best Digital Campaign +++ D&AD Awards 2006 - 'In Book'
Quotes:
'We have something here that could really swing some people's minds. At the time of Live Aid in 1985, no one had computers. The world has changed and now, through the net, it is possible for everyone, no matter where they are, to make their presence felt – to join the long walk to justice from a computer in Cincinnati! A brilliant idea.' - Richard Curtis, writer, director and vice-chair of Comic Relief
'A virtual rally is a gem of a really big idea. It's very PR-able, very fun and very likely to help change the world.' - Peter Souter, creative director of BBDO Worldwide and deputy chairman of AMV
"This agency collaboration is remarkable in several ways, it's a great idea well executed on a design level, as well as technically, and is an example of the digital medium being the clear choice to lead a campaign. The other great credit to the agencies is the unity of the work - difficult to pull off when several teams are involved." - Chris Clarke, Wheel group
Press:
Blogs

Very simple and effective use of video to illustrate the two major features of this SUV: power and refinement.
Awards:
Creative Review - The Annual 2006 - September +++ D&AD Awards 2007 - Yellow Pencil +++ Cannes Cyber Lions 2007 - Shortlist +++ LIA 2007 - Interactive Banner Finalist
Press:
Creative Review The Annual 2006

Gav featured in The A-List 2009 & The A-List 2010 (sloppy commentary) +++ The Annual 2008 - Republic runner-up Digital Agency of the Year +++ The Annual 2008 - Republic is the only agency with two entries in the Top 10 Digital Ads of the Year +++ The Annual 2008 - Gav featured in Top 10 Digital Creatives (accolade good, commentary poor) +++ Private View (2009) by Gav +++ Private View (2008) by Gav +++ 2008 Predictions by Gav +++ Republic's creativity rock solid: Campaign School Reports 2008 +++ Radiohead's Online marketing +++ Top 10 Digital Talent - 2007 +++ Top 10 Best Agencies to Work For - 2007 +++ Republic wins twice (including top spot) in Top 10 Digital Ads - 2007 +++ Campaign's Digital Agency of the Year 2006 +++ Digital Talent Spotting - September 2006 +++Republic received 9 out of 9 in Campaign's Top 100 Agencies of 2006 supplement - one of only three agencies to do so +++ The 10 Best Young Creative Talent - 2005

Gav commented on an article about the Cannes Titanium Lions and the changing face of advertising - September 2007. Page 1 / Page 2 / Page 3